For this student project, students were to concept and design a mobile truck extension for an existing brick-and-mortar business. Choose from the following fictional business establishments: “Mobile MedCare,” “Fab on the Fly,” “Trunk Truck,” “Wrench Wagon,” or “Save on the Street.” All companies have requested a set of basic brand guidelines so they will be able to produce collateral in-house. Create a brand history, inspiring research, thumbnails, top two logos, a page of brand guides, and final designs with mockups.
